HP is constantly coming up with ways to keep people printing.
It's website has a whole host of crafts to print out and making a photobook through Snapfish just takes a few clicks.
HP's latest innovation, MagCloud, is one of the best yet.
MagCloud utilises cloud technology and allows users to create a magazine and upload it to the website for others to download, for a fee.
Usually, you would need to guarantee the sale of hundreds, if not thousands of magazines to make producing and printing one viable/profitable but MagCloud removes that cost.
Using this user-friendly enterprise, you can create a magazine and only pay for the ones that are actually bought, whilst making a profit.
HP's digital presses can print a single magazine copy for the same underlying price as thousands of copies, thus removing the need for bulk ordering.
By selling the magazines on demand, this is the perfect printing option for smaller companies or those with a very niche but geographically widespread target audience.
MagCloud has been around for a while but the service is still relatively unheard of, despite the fact that there are thousands of publishers using it.
Head of the MagCloud service, Andrew Bolwell, said: "Most of our customers come through word of mouth."
So we are spreading the word.
Around 70 per cent of publishers are also offering a digital copy of their publications through a MagCloud iPad app.
Publishers are given the choice as to whether they would like to offer the digital copy of their magazine for free with the print copy, or for a fee. You can also download magazines in a PDF file.
HP takes a 30 per cent cut for its effort.
HP has, in essence, created a serious hub for DIY publications and given people a distribution channel with critical mass.
With an upload-to-delivery time of just three days, this latest innovation from HP could well change the magazine publication and distribution industry.