There are many costs involved in running a business and here at INKredible, we are always looking for ways to help you cut costs and save money.
Printing your own promotional merchandise, rather than going through a third party company, could save you a fortune. It will also allow you to have complete creative control over the design of your product.
Whether you're giving out calendars at tradeshows or handing out branded tote bags and t-shirts, promotional products are one of the best ways to get your company's name, logo and slogan out there.
Whilst printing your own mugs and umbrellas is out of the question (although that may not be all too far away, the way 3D printing is advancing), there are several promotional items that you can make yourself.
Printing your own items is a great option for smaller, start-up businesses that may not have the funds to bulk buy several hundred calendars. The ability to print them yourself also means that no money is wasted as you can print on demand, rather than ordering too few or too many items.
When designing any promotional material, it is important to consider what it says about your company. Think carefully about logo placement, the images you want to use and where your contact information will appear on the product.
Print a promo calendar
Firstly, chose a theme. Naturescapes are perfect for a calendar as they appeal to everyone. If your company sells cars, a car-themed calendar is obviously more appropriate, but be creative.
There are loads of free calendar templates online and once you have your images, you're good to go.
Make sure your printer is up to the job. Load up on black and coloured ink and high quality photo paper, as this will make it look more professional than just using thin card.
Before clicking print, ensure you have chosen a front cover, that your company logo appears somewhere on every page and that your contact details can be found somewhere on the product.
Bind the calendar and voila! You now have a printed promotional, personalised product.
Display these in your office for clients to take home with them (make sure you have one on the wall of every room too!) and take them to meetings and tradeshows to give away.
You can even turn calendars into a charity fundraiser – team up with a local charity and have a donation box next to your products in your reception area.
Tote bags are another great promo item and are becoming more and more popular as supermarkets start to charge for carrier bags.
Buy a few blank bags online and stock up on image transfer paper. Choose a design and print it onto the special paper – make sure your colour ink cartridge is full!
Take the tote bag (or t-shirt, as the same technique applies) and iron onto your product.
Promotional products don't have to cost your company a fortune so why not have a go at making your own this autumn?